PR campaign Assignment Example | Topics and Well Written Essays - 3250 words

PR campaign - Assignment Example The institution’s mission statement has played an important role in guiding it towards excellence performance through the fifty years that it has existed since its inception. The institution believes that it’s upon this mission statement that it will transcend greater heights into becoming one of the universities with a global influence on various issues that affect the normal lives of people. The institution has done a lot to ensure that it lives to its vision; it has combined the efforts of all its stakeholders to ensure that staying on course on this vision remains a matter of top priority. The vision statement that the institution has found a lot of self-esteem in it reads as follows; In order to live and achieve its vision, the institution intends to rely on the majority youthful population that characterizes the student population, the excellent and strategic location that keeps it within reach to many students. At the same time, the excellent association between the student body and the faculty proves to another vital ingredient in achieving the vision, thus establishing itself as one of the forerunner institutions in the United States of America The university enjoys a corporate culture that is characterised by active and free interaction among students and the faculty representatives. The institution has committed to admitting different student from all walks of life in a bid to encourage cultural interaction and diversity. The university has derived a lot of strength from the fact that it is providing an environment that values different races and knowledge sharing. This is something that seems to add impetus in the efforts being done towards innovations and inventions in the different areas the university address. The institution enjoys state of the art technology that is used in instructional

CT Scanning Research Paper Example | Topics and Well Written Essays - 1250 words

CT Scanning - Research Paper Example The paper tells that CT scan stands for computed topography which is an x-ray test that is used to produce cross sectional images of the different parts of the body using an x ray and a computer. This allows the doctor to take an inside look into the different areas of the body and study them as to what problem is going on and then diagnose it for the patients. CT scan is used to evaluate the brain, neck, spine, chest, abdomen, pelvis etc. The CT scanning technique has made it relatively easy for doctors to diagnose and treat the patients and also is safe and well tolerated. A CT scan provides a very different view of the body than an x ray. The major difference lies in it giving a cross sectional image of the body which allows the doctors to examine from within the body. It is also used by cancer patients to look inside the body for the spread of the disease. Some of the advantages of using CT scanning are that it is one of the fastest methods of examining chest, pelvis and abdomen as it views all types of tissues. Also it diagnoses wide varieties of cancer. Moreover it is also useful in examining the spinal problems and injuries to hands, feet and other body structures. CT scanning works much like X ray machines in the sense that numerous X rays and electronic x-ray detectors revolve around the person and measuring the amount of radiation that is being absorbed by the body. The examination table simultaneously moves through the scanner so that the x ray beam follows a spiral path. A special computer program processes the volume of data to create two-dimensional cross-sectional images of the body parts, which are then displayed on a monitor. This technique is called helical or spiral CT (Morgan & Emberton, 1994). The Disease it cures As mentioned above CT scanning can be used to diagnose different types of cancers such as lung cancer, liver, prostate cancer and enables doctors to see the size of the tumor and see the rate at which it is increasing. The size of the tumor, its exact location, and its effect on nearby tissues is also seen through this. CT scanning is also used to see inside the head and the brain region of the person to check if there is internal bleeding or not. Also it helps in analyzing the vascular condition of the person. Vascular condition pertains to the blood flow of the person and if it’s not normal it can lead to kidney failure and even to a heart disease and stroke. It can help assess the bone disease, bone density and the state of a patient’s spine. before CT scan was introduced the examination of such things were not easy for the doctors and now the life expectancy for the patients have increased world over as they are exposed to better health benefits and treatments (Haaga, et al., 1977) (Coburn, 2008). In an article (Foster, Scott, & Payne, 1990) it is also believed that CT scanning may help cure dementia. Dementia is a disease in which the person loses his or her memory as they get old and the living gets tough. The article says that some dementia is reversible and early CT scanning can help establish that whether the treatment can take place or not. It says there are about 50 different reasons for the dementia but the most common one is Alzheimer’s disease which accounts up to about 50% of the cause of dementia. Then CT scanning is not to diagnose the disease but to find that whether it is treat-able or not. The article talks in detail about the dementia and what are the instances when it can be reversible and only in those circumstances should CT scanning are used. Some areas which should be looked upon are that does the patient have a history of family dementia. age again is an important factor which states that the older the patient is the lesser their chances of surviving dementia and the lesser their age is the more the chances they have of being treated for dementia. The statistics for the dementia can be as high as 20% which is an alarming rate. the article also

Historical and Contemporary Theories of Sight

Historical and Contemporary Theories of Sight Introduction Sight is one of the most stimulant senses in our body. When we are born, assuming everything went well, we open our eyes to experience our world. But throughout our history, we theorized how we are able to see. What causes us to see? What phenomenon gives us this gift? Many great minds tried to figure out these questions, even though a lot of these people were wrong, it set a path for future scientist to base their work and try to find the correct answer. We come to know that light is the main component of sight; the eye is able to bend it and produce color and images. It is important to understand the past in order to understand the present. One of the first theories would be the Emission theory. Of course it’s been replaced, but it is a significant part of the history of optics At the time, a challenging theory was the â€Å"Intro-mission† approach. Both these theories helped led a path for scientist to understand the true understanding. It allowed many scholars to choose sides and try to prove the other wrong. Then came modern theorist, first being Hermann Von Helmholtz. And like many theories, it was challenged by Ewald Hering theory â€Å"opponent process†. Throughout the 1800’s, many scientists argued theories about color and sight. One of the biggest topics was the theory of color; many scientists came up with theories and team up with other scientist to try to figure out how color is created. In the 1900’s the Gestalt theory raised many questions by people who study the science of vision. This essay is to answer, how the human eye operates by analyzing past and modern theories about sight. It is important to know how our body works, especially one of the most important sense, sight. Historic Theories The Atomists In ancient Greek, many people believed in gods and supernatural powers, but then there were the Atomists. They were the first who were able to come up with neutral, non-religious ideas. Democritus, who lived between 460 B.C .E– 370 B.C.E, stated that the air between the eye and the object that is seen is â€Å"contracted and stamped† by the object and the eye that observed it. The air holds the various colures of the object and appears in the observing eye. Then there was Epicurus, (341 B.C.E -270 B.C.E), stated that particles flow from the object into the eye, but the body would not shrink because other particles will replace the empty space. Both of these theories are based on the same principle, the object can only be seen if it directly comes into contact with an observing eye. For Democritus, the essential part of vision is air. For Epicurus, the presence of particles is the most essential part. Democritus discoveries were pretty close to right. He stated that ther e were four basic colors, white, black, red and green. Democritus was right about two of the colors. Plato Another theorist, who lived around the same time as the Atomists, is Plato (427 B.C.E. – 347 B.C.E). Plato’s theory combines the intromission theory, like the Atomists, and the emission theory, which states that light hitting the eye is the cause of vision. Plato stated that a ray comes from the observing eye, so the light will only let the same ray to pass through. The inner light in the eye fuses with sunlight to form a â€Å"homogeneous body†, located directly with the eye. The object being observed lets of â€Å"Flame Particles†, similar to the concept by Epicures. If the object being observed is placed within the homogeneous body, the particle has the ability to enter the eye and soul, casing sight. Stated by Plato, colors come from the flame particles from an object. When compared to the ray, there are three different types of color. If the size of the object’s particle is equal to the size of the ray, then the object is transparent. If the pa rticles are bigger, then it is a dark color. If the particles are smaller, then it’s a light color. Aristotle Aristotle (384 B.C.E – 322 B.C.E), relied on his senses and put his faith in his results of his observations. Aristotle could not prove the theories of the Atomists and Plato, so he went against them and came up with his own theory. Aristotle strongly believed that light could not be solid because it was not fire or a physical object. So what is light? Aristotle observed that objects, such as fire, can produce light on its own. Light must not be a physical material, but an immaterial transparent particle. To Aristotle, the emission and intromission theory did not make sense. If our eyes produce casual rays, then we should be able to see at any situation. But we cannot see with our eyes closed or in a very dark place. Aristotle disagreed with Plato because he could not find an explanation how light can collide with sunlight. Aristotle’s theory of sight was considered advance for its time, sunlight is reflected by an object and then transmitted through a medium to the eye (which is basic knowledge for modern theories). The only way vision can occur, is when a medium is in between the eye and an object. If you put an object in front of your eyes, you most likely won’t be able to see it (or slightly see it) due to there not being a medium in between the eye and object. What is this medium? Aristotle believes that this medium must be transparent, so we can see through it and see the object. Color lies on the object and allows motion to the transparent medium. This allows light to be transmitted to your eye. Vision occurs when color and medium interact with each other. Aristotle was also interested by the anatomy of the eye. He concluded, after cutting eyes of animals that the eye consists of three coasts covering a humor. Euclid and Ptolemy Euclid theorized about the geometrical aspects of vision. Euclid came up with the emission theory, since it involved visual rays that derive from the eye. But unfortunately, he cannot explain why one can perceive things. However, he does describe the visual perspectives. Euclid’s optics theory is based on his seven posits. There are indefinite rays coming from the eyes The rays form a cone of which the vertex is located at the eye and the base is located at the limit of your vision. Things that fall on the cone becomes visible Objects seen at a larger angle appear larger Objects seen at a higher visual ray come out higher The further right an object is stricken by the visual ray, the more right the object is seen Objects seen under more angles are observed more clearly The first three rules help explain concepts of visual rays that comes from the eye like Plato theorized. Rules 4 – 6 explains how the size and position of an object is depended on the angle being observed. The last rule explains the clarity of an object; the further the object, the bigger the visual cone is. This causes less visual rays upon the object, causing a less clear image. One of the greatest followers of Euclid was Claudius Ptolemy. Ptolemy continued Euclid’s theory by adding psychological, physical and physiological to his theory. Ptolemy agreed with Euclid’s rules stating visual rays emerges from the eye is a shape of a cone. Ptolemy added that a visual ray has the same aspects as sunlight. The idea came from Plato’s teachings, which states that when both visual rays and sunlight hit, they will form a homogeneous body. Which means visual light must be a consistent body. Euclid mentioned that there are a medium in between the visual rays, which illustrates why someone cannot see clearly at certain times. Ptolemy disagreed with Euclid on that statement; Ptolemy stated that there is only a single visual ray emerging in the shape of a cone. It will be impossible to see an entire object at one time. He also argues that rays only illustrated the geometry of sight, not reality itself, like Euclid seem to think. Ptolemy also brought bac k Aristotle’s theory of color. Ptolemy added that color produces a modification in the visual cone; Aristotle only explained that color cannot affect the visual cone. In Aristotle situation, it is the transparent medium without the existence of an external light. But sadly, most of Ptolemy work is unclear due to the loss of Ptolemy work. Ptolemy created two geometrical assumptions to Euclid’s theories. First, the clarity of an observed object with the visual cone might vary depending on its position. An object located placed over the main axis is recognized more clearly than an object located in the perimeter of the visual cone. Second, the pinnacle of the visual cone is situating directly at the center of the cornea. Galen Galen, a scientist from the Roman Empire, studied the structure of the eye. Galen would dissect monkeys and oxen to study their anatomy. Galen was able to psychological and physical elements for his theory from these experiments. Pneuma, an optical spirit, travels along the optic nerves connecting the eye and the brain. While in the eye, pneuma meets with air surrounding the eye and changed to match its nature. Because of this, the air converts into an instrument of soul, and becomes perceptive. Galan adapted this theory from the Stoics, Galen also has his own ideas; these entire pneuma take place in the crystalline lens located in the middle of the eye. As a result, the lens is the vital appliance of vision. Impaired vision leads him to this conclusion. The cause of impaired vision falls between the lens and cornea; if removed, you are able to see again. Galen was able to almost fully understand the knowledge of the eye structure from his studies. Galen was able to locate the lens o f an eye and mentioned the existence of the retina, which allowed pneuma to travel through nerved and allows the soul to interact with the images grabbed by the eye. The cornea’s purpose was to be a protective layer for the inner parts of the eye. Modern theorist Young – Helmholtz Thomas Young and H.V. Helmholtz developed the trichromatic theory of color. The theory is based on the observation of the mixing of colors and states that we can create new colors by just mixing the three primary colors; blue, red and yellow. Through many experiments, Helmholtz and Young found out that the vision of color relies on three receptors located in the retina. Each receptor has different spectral sensitivities to wavelengths. The three cones wavelengths are short, medium and long. Each having a specific wavelength and peaks of light absorption; â€Å"long (560nm), medium (530nm), and short (420nm)†. The tree receptors are stimulated by light at different degrees and patters which will result in the formation of a color. Which allows us to determine what color would form if the lights from different wavelengths are combined due to the reaction of each receptor. One of the main supporting evidence for Young – Helmholtz’s trichromatic theory was a color ma tching experiment. This experiment found that a wavelength in one filed is paired by altering the amount of three different wavelengths to one another.

James v. Lorenz :: essays research papers

William James and Konrad Lorenz are at a cafà © in the middle of Piccadilly Circus having coffee, smoking cigars, deep in conversation. J: What say you about this Konrad, I have a Scotch terrier that used to live in the barn, and I recently moved him into my home. In the barn, he had this nasty little habit of burying things into the ground, and upon being moved into the house continued with the same behavior. After a few days, he eventually stopped trying to dig altogether. How would you explain this? L: I believe that your carpet was not the right stimulus for your beloved terrier. An animal needs to have a specific stimulus in order to elicit a certain response; in this case, the dirt would elicit the digging. Because the dog was not in an environment that had dirt readily available to him to be able to dig, he had no need to do so. J: Okay, but why did he continue, if even for a few days, to try to dig into my carpet and deposit useless items such as gloves into the floor? L: He was so used to digging in your barn that he continued to do so in your house. The intensity of the stimulus changed, so the response followed suit and changed as well. J: But that is like my fly-wheel of society, he kept on trying to dig into my carpet because he was used to doing it†¦but then that is considered to be a habit and not an instinct. L: It was instinctive for him to bury in the barn not only because he had the right stimulus to elicit the digging, but also what was he burying in the barn? Food, I suppose. I believe that if you take for example the concealment response of Corvids, you will see that some animals purposely hide their food so that in the future, they can retrieve it if necessary. Because as you know of course, that unlike domestic animals, wild animals need to search for their food in order to survive. Your terrier was doing as much in trying to hide his food in the barn, probably because there were other animals that were present and he assumed they might try to take his food. After having been in your home for a few days, he realized that there was no need to continue with the act of burying items such as gloves because it was useless.

History of Vernacular Language Essay

Spanish has one of the richest and longest histories of any of the world’s languages. It is the fourth most-spoken language in the world after Chinese, Hindi and English. Native Spanish speakers exist throughout Europe, the United States, Pacific Islands and Africa (Penny, 2002). Spanish originated on the Iberian Peninsula which is located in the southwestern region of Europe. The vernacular language was not originally known as Spanish, it was referred to as Vulgar Latin. The Celts were a nomadic tribe from central Europe who moved into the peninsula towards the end of the sixth century (Penny, 2002). The Celts mixed with the peninsula’s residents, the Iberians resulting in a new people known as the Celtiberians who spoke a form of the Celtic language. By the nineteenth century BCE, the region in southwestern Europe was known as Hispania and the inhabitants learned Latin from Roman settlers, traders and soldiers. Soon after the people in Hispania learned Latin, a new language was created as a mixture of the Celtiberians language and classical Latin (Penny, 2002). The new language became known as Vulgar Latin which developed into modern Spanish. Vulgar Latin was similar to classical Latin but implemented many words from other languages. Spanish started as a native language dialect spoken in the Castilian region of Spain. After many years of conquest, exploration and forced conversion, the people in the region spread the language to a worldwide vernacular. The Spanish language belongs to the Indo-European family of languages and the Romance language family as the language was greatly influenced by Latin. The anguage took many years to fully develop and spread because of the influence of other countries. Towards the end of the fourth century A. D. , Roman control over the Iberian Peninsula had significantly declined (Pimsluer, 2013). The fifth century brought on the rule of the Visigoths who spoke a German vernacular which made it difficult to communicate in Spanish. The Islamic people invaded Spain in A. D. 711 which led to the spread of Vulgar Latin throughout the Peninsula (Pimsluer, 2013). The Islamic people brought their culture and Arabic language to parts of Spain. The effects of the Islamic Moors conquest did not reach all parts of Spain which contributed to the spread of Spanish. Many residents borrowed from Arabic but the residents of the northwestern region of the Iberian Peninsula preserved the Spanish language. The northwestern region of the Iberian Peninsula was often referred to as Castile and by the eleventh century A. D. , Castile had gained enough power to declare itself as a kingdom. The Castilian people spread south and east throughout the Iberian Peninsula in Spain and drove out the Islamic and Arabic presence. As the Spanish speaking people moved throughout the peninsula, they spread their language into the conquered territories as well as surrounding territories. The Spanish language was known as Castilian during that time period and was often considered a prestigious language (Lopez, 2007). By the end of the fifteenth century, Castile and the Spanish language ruled a large territory encompassing the peninsula, spanning from the Atlantic Ocean to the Mediterranean Sea. Latin had a significant influence on the development of Western languages as it led to the creation of many individual dialects. The Roman Empire gained power during the fourth century B. C and Latin spread throughout the Italian peninsula and the Mediterranean region. Speakers of Latin traveled in Europe and Central Asia which sparked new innovations in language (Sayre, 2013, pg. 264). Latin influenced the development of languages in the Western region of the world by serving as a basis for the creation of new languages. An example of this influence would be the use of Latin words in the Spanish language as a result of the Roman power in the Spanish peninsula. Native populations learned Latin first and then eventually developed new dialects and languages. Local residents often became bilingual in classical Latin and the newer language or dialect. Latin is the main foundation of languages in Western Civilizations. The languages spoken in Spain, Romania, Italy, France and Portugal were created from a hybrid form of Latin. Western languages were also influenced by other languages such as German and Arabic but the most significant influence remains Latin (Sayre, 2013, pg. 264). Without the Latin language, only a small number of the languages spoken today would be recognizable in their current dialects. Latin survived the fall of the Roman Empire and continued to be an international language for educated individuals and the socially elite. After the Middle Ages, the Western Hemisphere underwent a cultural Renaissance and many forms of Latin were transplanted into Western languages (Sayre, 2013, pg. 265). Not only did Latin serve as a basis for the Spanish language but it had a substantial impact on the development of languages in Western civilizations.

Relationship Marketing Ryanair

Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of  £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair due to its low costs, some type of change was needed in order to revamp the company. Under a new management team, a major overhaul of the airline was undertaken in 1990/91 and it was relaunched as the first of the new breed of ‘Low Frees/no Frills’(Scribd.com(2009)) Company Perspectives: Ryanair is Europe's prominent Low Fares Airline: In 2011 we expect to carry over 6 million passengers across 34 routes. Ryanair have recently added 7 new European routes to our ever expanding network. It is market leader on every course where it competes with Air Lines. Ryanair is convinced that Europe's high-cost and often state-subsidised airlines will be no match for its low cost, no frills formula. Ryanair set to grow by 25% each year, and a US $2 billion order for 45 new aircraft in place, millions of European air travellers will feel the `Ryanair effect' in the years ahead. Literature review: Methodology Validated the dynamic nature of the aviation sector and in particular the evolve nature of ( low cost carrier) LCCs and airport networks this paper can only provide a snap shot at a personal point in time. In their contact with airline operator, airports need transparency and stability involved Ryanair, in the face of severe rivalry from other airports in mainland Europe by submission them a financial package comprising summary landing and handling charge, marketing of the airlines services, office space, pilot place, in addition to payment for employment and education. The issue was therefore one of clearness with the financial incentive seen as a twist of the air transport market. It would come out to be that all â€Å"start-up† deals must be apparent and fair, it may be that in private owned airports maybe more signal to LCCs than those which are publicly own. Benefits to local economy Some publicly own airports have selected to draw LCC with preferential deals in order to challenge to take benefits to the local economy. Whilst such profit may accrue, it can be complex to predict/quantify. For example, the owner of an airport in Southern Europe and the local tourist influence worked together in submission a package of concessions in order to draw a LCC to the airport with the intension of attract tourists to the local economy. As such, the airport paid aeronautical charges, provide a bus link to the town centre and made a financial involvement to advertising the service. It was establish that passengers were with the airport as a transit point on their outside access journey to their holiday objective, leaving only secondary benefit to the local economy and little or no advantage to the airport The 7 P’s of Ryan air marketing: Ryan air is the European low cost airline. Low cost or no frills marketing strategy are of great interest to marketers since the marketing mix employed tends to run in opposition to what makes a large brand – and Ryan air is a great brand and a very popular business. In 2009 the company solve for 30% of its local Irish rival Air Lings after a prolonged takeover bid. Difficult trading disorder meant that Ryanair made its first annual loss in 2008/9. O'Leary put this down secure to rising fuel costs (as did British Airways in the same year). The company also necessary to take into account the burden of purchase its stake in Air Lines. So in reality object are looking good for Ryanair and its budget operation – since the business aimed to fly double the amount of passengers. Ryan air’s marketing mix:- Product or Service. Ryanair has low fares. Low cost, no frills air travel to European destinations. There is no free food or drink onboard. Food and drink are income streams. You buy them onboard, or you do not – take your own food and drink if you like. There are other income streams – or ancillary revenue. The company has bargain with Hertz car rental, and a number of hotel businesses. So Ryanair takes a commission on ‘up selling' i.e. ancillary revenue. Other examples include phone cards and bus tickets. About 16% of profit is made this way. This keeps costs lower. Price 70% of seats are sold at the lowest two fares.30% of seats are charged at higher fares. The last 6% are sold at the highest fare Ryanair sometimes get in trouble with bodies such as the Advertising Standard Authority (ASA) in the UK over differences between advertised and actual price – in fairness to Ryanair these are rare mistakes. Place Ryanair does not use travel agent so it does not pay agency commission. It uses directs marketing technique to recruit and retain customers, and to extend products and services to them (i.e. Customer Relationship Management). This reduces costs. You book online over the Internet. This saves them 15% on agency fees. They are base in Stan stead in Essex – which is known as a secondary airport. It is cheaper to fly from Stan stead than either Heathrow or Gatwick, and since it is less occupied Ryanair can turn aircraft around more alert. Many of Ryanair's destination airports are secondary. For example if you fly to Copenhagen (Denmark) you begin in Malmo (Sweden) – although it is only a short coach trip over the border. Secondary airports .depend upon this single carrier – some (it is rumoured) paying up to  £100, 000 for each extra new route. Costs are lower and aircraft can be turned around faster. Promotion Ryanair employ controversy to promote its business. For example in 2009, the company justification that passengers would be charged  £1 to use the toilets on board. O'Leary reasoned that passengers could use the dying at either the destination or arrival airport. This would rapidity things up. Some of their aircraft are decorated in the uniform of advertisers e.g. News of the World, Jaguar and Kilkenny (beer). People Pilots are recruiting when they are young as pilot cadets. They work hard and take early promotion and then move on after 10-years or so to further their careers. Cabin crew pay for their uniform to be clean. They invest in their own training. They are mainly important for passenger safety as well as ancillary revenue onboard. Physical Evidence They pay as little as likely for their aircraft. Plane are the most expensive asset that an airline can make. They get big discount on aircraft because they buy them when other airlines don't want them, for example after September 11th, or on the spoiling of Iraq and Afghanistan. Aircraft manufacturer cannot simply end a supply chain in minutes. If orders are being cancel or delayed, this is when to buy. It was rumoured within the industry that Ryanair was buying Boeing 737s – list price around  £40,000,000 (forty million pounds) – with up to a 50% discount. Process There is no check in. You easily show your passport and supply your reference number. Beyond any distrust, Ryanair is one of the strategic marketing successes of the last decade. Certainly synergized by Michael O'Leary – the low cost strategy that it employ is unusual and industry changing. In many ways the business has looked intimately at all appearance of it markets and operations to remould the industry and customer expectations in a unique way. The determination here in this post was to introduce a company and its assorted strategies for long run business success. Much of these marketing strategies illustrates are very much Ryan air relationships with customers. Customer Affairs & Service Audit (CASA), are two teams that have been set up by the company to track customer satisfaction and complaints. which are recent additions to network of regional offices in UK/Europe. They have covered areas globally and in doing so they have already reviewed an improvement by 50 % when it comes to dealing with customer complaints as they are being dealt with quickly and in local areas to customers. The service audit team check products and services on regular basis for improvements and for assistance in ensuring success they also have a team of mystery shoppers who will report back any suggestions and changes from a customer point of view. Internal and external checks are carried out all departments from customer services to flight staff. All reports are then reviewed and changes are implemented to ensure customers are receiving a high standard of service and communication with the company. Government Technology Interest Rates Culture Exchange Rates Ryanair has been successful in maintain its rapport and relations with customers and different areas of their services such in flight entertainment, food, tourism and overall services. It also been seen that Ryanair has had some problems in customer relations in reference to airport services as they have received complaints with the method airport staff have treat customers with complaints. Though this has been effectively dealt with by internal departments it still highlights problems that are having with external staff. Emirates can implement a training session that is more focused on them to certify that there processes are getting executed in accordance to what the customer first experiences whilst booking online or through an Ryanair Airline. Ryanair Customer Loyalty â€Å"It offers a comprehensive range of CRM and loyalty solutions† It launched several programmes where they had different levels of rewards schemes for both business flyers and annually holiday flyers. The miles collected can be spent in hotels, high street shops, car rental etc .Schemes for those travelling on Ryanair flights were the miles can be used for in-flight services such as games, special meals were also been introduced. This form of loyalty scheme for existing customers can also be a very attractive way of new customer retention as in the long term they will have benefits firm that they spend today. Their loyalty scheme also targets customers from their other sister companies as it isn’t only exclusive to flyers but also to those that consume other services and products from Ryanair Group They offer competitive loyalty schemes for users and update their schemes as they view the changes in the market place. Customer segmentation The evidence is irrefutable. With marketing budgets person squeezed, marketers see improved targeting as critical. That means improved customer segmentation bas on the ability to score customers’ tendency to buy, churn or default – and react accordingly, at speed. Armed with better customer perceptiveness (such as predictive analytics, uplift modelling and data visualization) you can start to engage customers based on deeper and more significant insights, creating system based dynamic customer segments – a segment of one. The latest customer segmentation solutions are intelligent. They are not finite. They are not static. They are based on sound data management values and fed by a faithful stream of information that reflects changes in customer aspirations and circumstances. It means that campaign can be managed dynamically, in real-time to communicate with customers at what we call ‘moments of truth’ – those seminal mome nts when people are most engaged with the brand.